Project Summary
Over the course of the project timeline, I contributed extensively to the development, optimization, and design refinement of Cheese.com and its associated e-commerce components. Below is a summary of key areas of work:
1. Website Enhancements & User Experience
Implemented text content updates across Cheese.com.
Conducted detailed homepage reviews and checks.
Designed and tested several mockups for homepage, product pages, cheese type sections, and hampers.
Improved footer design and layout, including a section showcasing 50 cheeses.
2. E-Commerce / Shopify Integration
Managed migration checks for the cheese.shop platform.
Developed Shopify templates for abandoned cart recovery.
Led the creation of a pop-up registration for US delivery interest.
Worked on product photo edits and checks.
Reviewed and tested user flows for better navigation and conversion.
3. Data, Analytics & A/B Testing
Oversaw GA4 setup and issue resolution, including 404 tracking.
Created and validated GA4 A/B testing reports.
Managed Mailchimp newsletter subscriber analytics.
Delivered PDF layouts of analytics reports to shop partners.
Added comparative data to monthly e-commerce shop reports.
Corrected site analytics page views reporting issues.
4. SEO & Performance Optimization
Contributed to the SEO Level-Up Project.
Addressed duplicated mobile layout content for SEO.
Designed and tested responsive SEO-focused pages.
Developed mockups aimed at improving SEO ranking.
Integrated AI-generated images for SEO.
5. Design & Media Assets
Provided new brand assets and creative deliverables.
Collaborated on AI design initiatives.
Checked and evaluated video content via VEED AI.
6. Directory & Subscription Features
Designed and implemented the Cheese.com Directory layout and functionality.
Facilitated features for business listing and cheese seller data.
Embedded and tested subscription modules on product and homepage areas.
Supported revamping of ad sales and marketing pages.